I lead with curiosity and design with purpose. The best work happens when we get closer: to users, to insight, and to each other.
Every project is rooted in research, shaped by story and tested until it works.
With 17+ years leading design at Walmart, Macy’s and HOMER, and now for founders and mission-driven brands, I bring clarity to complex problems and empathy to every experience.
Core Capabilities
- UX/UI Design
- Product Design
- Visual Design (Digital + Print)
- Branding & Identity
- Creative Direction
- Design Systems
Strategic Approach
- Conversion & Growth Design
- Storytelling & Narrative Thinking
- Design Leadership
- A/B Testing & Experimentation
- Cross-Functional Collaboration
Product Design (UX/UI)
Intuitive, research-led experiences that balance what people need with what the business needs.
Digital + Print Design
From web to packaging, visuals that communicate clearly and consistently.
Branding
Brand identities that capture your essence, build trust and express your vision with clarity.
Let's create something great
Simple. Meaningful. Human.
© 2026 SMH Creative. All rights reserved.
Simple. Meaningful. Human.
© 2026 SMH Creative. All rights reserved.